So You Want to Start a Business part 2

Hi ,

Let’s talk about how to get your name out there.
First by now you may sort of have an idea of what your new business has to offer people. I am sure you had to give it a thought or two. What is your service, what is your product and what will it do for people.

This stuff is key to getting your imagination going and I suggest writing it down, don’t do it in your head. What, where, when and why and who. The five W's! Answer your questions and you have a start to all sorts of things that you will be able to expand upon. You may discover the small details that may be the attraction to your product or service. But this brain storming is going to be how you create your business card, your flyer/brochure, web page, news letters, email series and possibly your presentation. Asking yourself and brainstorming your business and all the things you have to offer, via YOU, your product or service. Breaking up the four W's further and further down will create your copy, slogan, logo and your Authority as an expert.

Do not take this step lightly, it is the key and it could take a little time, even weeks to develop. But no matter what, these four W's will help you through the process of starting your business and the creation of your business plan.

Where did I learn this? In High School and in a College coarse called Writing 101. This will also be beneficial when you have to write something that you have no idea about. But by answering the W's you will soon be brainstorming the subject and creating the information you need to deliver it to your customer/prospects or clients.

The difference between a customer and a prospect is: A customer is someone that has purchased your service or product a prospect is someone you want to turn into a customer. And you market to both differently.

So there you go...to recap

You picked a Business name.
You registered it
You created a DBA
You got a business checking account
You brainstormed the Five W's
You have an answer for the W's

I do have a question for you. I want to make sure you understand that starting a business is a commitment. This is big because you have to have a dream, a goal and a vision. These are not all the same things either. Each has a purpose to your success. Your Vision is the big picture of where you truly want to be, you have to see it and vision yourself there, doing this often, and writing down to detail of what your vision is. A dream is good but not sustainable because it is just that, a dream. The difference between that dream and vision is your vision has sight and your dream is a dream. Goals are important and measurable. Once you reach a goal, another will need to be created to obtain your vision. Goals are long term and short term and always should have your objective in sight, which is your vision.

Starting a business is work, but before the work a plan has to be set and put into place. And the plan can change, and it should when there is growth in a business. A basic business plan is what we are working on so answer the w’s and write everything down as you are going to need it.

Are you sure you want to do this?

Do you have enough accountability, commitment and vision?

The humps and bumps everyone runs into can tell you if you do, but if you don’t have those three things a hump or bump may slow you down, take you off track or just get you to give up. So get that vision and take a chance.


Scott W Kelley Company
Owner/operator
5008 Rosada St
Petoskey, Mi 49722
231-347-8456
www.ScottwKelley.com/blog
info@ScottwKelley.com
http://twitter.com/scottwkelley